Australia's Leading Marketing Agency
Facilitating childcare, universities, and education providers to engage students and families, build trust, and strengthen reputation, through smart and authentic digital marketing.
Education starts with connection, and whether you are a school, university, or private training provider, your prospective students (and their families) are already online researching and gathering information long before they initiate a query.
TFM Digital’s digital marketing for education institutions creates authentic communication that reflects who you are, your values, achievements, and unique offers. We develop campaigns that cultivate your unique offering and build trust and curiosity in prospective students through data-led, human-centred marketing.
Not every student is the right fit for every program, and this is where precise targeting makes all the difference. We use SEO, paid ads, and remarketing to reach those students who are most likely to not only engage with your content but eventually enrol in your program.
Our campaigns support families and students in progressing from awareness to applications clearly and confidently, with messaging based on their stage in the transition. Be it domestic students, international applicants, or adult learners, we at TFM Digital help ensure your marketing speaks to their motivations and goals.
Attracting interest is only half of the equation; turning interest into enrolments is where the strategy comes into play. We create user experiences that are simple for families and students to keep moving forward. With automation and lead nurturing, we ensure that no prospective applicants slip through the cracks.
Our data tracking methods give you insight into conversion rates from campaigns. Allowing you to optimise your enrolments for upcoming campaigns year after year, confidently.
Testimonials
Increase in followers
Video Views in the past 60 days
A trend-led content strategy showcasing workplace culture and “day-in-the-life” storytelling drove exponential organic growth on TikTok. Despite strict filming limitations, engagement surged, building brand awareness and attracting educators across Australia.
Organic Social Media – Goodstart Early Learning
At TFM Digital, we understand that education marketing is about much more than marketing; it is about purpose. We help institutions to demonstrate their impact with authenticity to build a strong, reputable perception to attract students. With our data-driven approach, you will be able to see the results of our campaigns, as well as continuity.
We have worked with a large array of education organisations across Australia to deliver campaigns with commercial outcomes specifically to drive awareness and enrolment.
We help you articulate your value, programs, and successes in a way that connects with your audience emotionally and cognitively.
We monitor campaigns throughout their entire lifespan, from when they’re set live. This will assist you in understanding the campaign performance and ROI.
We keep all campaigns reasonable and accessible based on appropriately representing your institution while fostering integrity in the messaging of education.
Digital marketing can help grow enrolments through increasing your visibility, demonstrating your strengths, and providing information to the audience/s by the nature of the campaign targeted and metric objectives.
Yes, we develop and implement campaigns for universities, early learning, primary, secondary, and private providers based on their organisational marketing goals, intake cycles, and course offerings.
Of Course! TFM boasts a large array of franchise and multi-location clients. Meaning we are proficient and experts in building marketing systems that can be scaled for compatibility with appropriate branding. We also understand the importance of creating messages curated specifically for each locality or faculty.
The success of campaigns is based on simple metrics, which vary depending on campaign goals. Whether it’s attendance at an open day, the number of converted enrollments from enquiries, or determining growth. We measure these mostly through monitoring of lead generation and ROI metrics, but it is dependent on what success looks like for your campaign.
We don’t just generate leads, we convert them. With a relentless focus on quality and efficiency, our expert team delivers data-driven results that fuel your business growth.
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Brisbane Office
344 Queen Street,
Brisbane 4000
Sydney Office
suite 5/13-29 Nichols St
Surry Hills NSW
Melbourne Office
11 Wilson Street,
South Yarra, VIC 3141
TFM Digital is located on land belonging to the Awabakal people and we recognise their connection to country. Sovereignty was never ceded. Always was, always will be Aboriginal land.
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