ecommerce SEO Agency

Ecommerce SEO is a digital marketing method that is used to attract more traffic to your online website and make it appear higher on the SERPs. A website that ranks higher on a search engine will get more traffic. Therefore it is important to rank as high as possible to drive as much traffic as you can to your website. Driving traffic to a web store is an organic marketing method, which means that it is different from paid ads, which require you to pay per click. The most widely used search engines like Google, Yahoo, and Bing all rank websites based on SEO. Improving SEO on a website requires you to have a clear idea of the content published. To enhance your ecommerce SEO efforts you might want to consider having product descriptions that are optimized by integrating blog articles and running technical audits on your website. If you are looking to rank your websites higher in the SERPs, you might want to ensure that your website is well optimized with search engines in mind. This includes the keywords you use to target pages, the technical setup of your website and if your web store is mobile optimized.

SEO in B2C web stores and B2B stores have the same target of driving high traffic, but they come with a set of differences. The primary target audience of B2C is tailored towards individual customers, B2B e-commerce content is tailored to cater to a more professional or formal audience, since their customers stand for entire organizations. While B2C has shorter buying cycles, B2B is known for having considerably longer buying cycles. This means that in B2B, it might take more time for the customer to decide on if they want to purchase a certain product or service. The main aim of B2C SEO is geared towards triggering a purchase, while B2B SEO content tends to be more informational and educational. B2B and B2C have different KPIs because they have different goals. B2B SEO success is measured through lead generation, conversion rate, revenue and the overall value of a customer’s lifetime purchasing power. B2C meanwhile is measured more simply through traffic and the average value of a purchase. You might be wondering why you need ecommerce SEO. It is a great way to drive traffic to your online store so that you can get highly targeted traffic that will convert into lucrative sales. While paid advertising might help boost sales in sprints, optimizing your store with Ecommerce SEO is a more sustainable solution, and will not just keep bringing in visitors in sudden bursts but will do so consistently. Not only that, putting ecommerce SEO into practice will help you establish and enhance your brand image and reputation by offering great user experience, enhancing credibility and establishing your business as a pioneer in your niche. Ecommerce SEO will help you boost your sales considerably. For this, you need to take time to target high intent keywords with a lot of potential to bring in traffic. If you get your SEO strategies figured out, it will help drive targeted traffic who will be ready to invest in your products and services.

If you are interested in ecommerce SEO then you might be wondering what is included. Some of the services offered include on page SEO, link building, content marketing and site construction. On page SEO is an important component in ecommerce SEO. It is done by carrying out keyword research. By having a clear understanding of high performing keywords for your ecommerce store, you can use these strategically in your product pages, links, meta tags and different headings. But it is equally important to keep in mind to not stuff your content with keywords, but use them wisely to avoid looking spammy and have a detrimental impact on the overall user experience of your online store. One additional aspect of on-page SEO is optimizing your ecommerce product descriptions. You might want to consider avoiding thin content or bland descriptions and try to aspire to create inspiring content that will help your ideal user to solve problems. This not only helps improve the overall rankings of your ecommerce product pages, but it also helps search engines like Google to understand more about the range of products or services you have to offer and help these pages rank well. By using effective on-page SEO strategies like keyword research, optimizing product descriptions, and taking care to improve the overall user experience of your website by using internal links, it will make your ecommerce store more discoverable. This will enhance the overall visibility of your online store and help you reach a wider and more targeted audience. Link building is all about having a strong link profile that will help your website establish itself as an authority in your business niche. One of the most effective link building strategies is to do some guest blogging where you can contribute valuable articles to authoritative sites in your business niche. Remember when putting any kind of link building strategy into place for ecommerce SEO, it is important to always go for quality backlinks rather than a large quantity of them. Content marketing is crucial for helping promote your products online to drive more traffic to your online store. To do this to content you need to offer incredible value through your content. Content plays an important role in building brand awareness, helping you engage with your ideal audience, and letting you benefit from great ROI.

While the rates for ecommerce SEO will depend on your own needs and the agency you decide to work with, most often the hourly rates for SEO services in Australia cost between $80 to $250. Often SEO agencies will cost between $1800 to $7000 AUD per month. If you are looking to hire freelance SEO experts in Australia then it might cost somewhere around $110 per hour.