Media buying is a continuously relevant way of reaching a large scale audience with a variety of different tactics. By purchasing predetermined slots in legacy media, ad spend on automated bidding such as programmatic, or paid campaigns on social media or search engine results, your brand can reach audiences far and wide.
These tactics involve two main paths: digital media buying, such as social media, paid search engine positions, and programmatic display offerings; and legacy media buying, which includes radio, TV, and OOH offerings. This large spread of media offerings allows Sydney businesses a variety of methods to access their clients.
This large spread can be overwhelming to brands going on this journey alone, but not to worry. With our digital expertise and network of professional relationships across the media market mean that our top-notch media buying services are sure to deliver results.
When we’re given a budget, we don’t haphazardly spend your money on random media channels and hope for the best. We work with you to carefully understand your target audience, their media habits, their identity demographics, and more in order to get a clear picture of who they are. Once we have a clear picture of your audience, we carefully delineate a strategy with regard to what media avenues we believe will best reach them, aiming for channels that they use frequently, trust, and are most likely to expose them to your brand. With this careful strategy in place, you’ll be able to see significant returns on your investment by reaching the people who are the most likely to engage with your brand.
Get in touch with us today and our experienced team will help you expand your product offering beyond just Meta and Google.
As a leading media buying agency in Sydney, we have access to a variety of digital media buying tactics that can ensure your brand gets seen by as many people as possible. Here are some of the avenues you’ll be able to take when you partner with us:
Paid search campaigns involve buying search result spots for certain keyphrases and terms. Doing so ensures your brand and business appears at the top of search rankings. This method of pay-per-click (PPC) advertising doesn’t just make your brand and website visible to more people, but acts as a form of passive advertising in and of itself.
Paid social campaigns couldn’t be easier thanks to our years-long understanding of the social media landscape and paid campaign tools. We can make creatives, original written content, and even edit video to create sponsored ads across sites like Facebook, Instagram, TikTok, and LinkedIn in order to effectively engage your audience and produce meaningful results.
We offer a wealth of programmatic services to our Sydney clients. Programmatic advertising is the process of automated bidding for your ad to show up the webpages, YouTube ads, or even podcast spots in a way that will most successfully reach them.
TFM.Digital can help Sydney clients plan, coordinate, and execute TV advertising campaigns. We research your target audience and pinpoint which channels they watch at what times. By liaising with our trusted media partners, we make sure you’re getting the best time slot at the most cost-effective price in order to get the best ROI.
We also have access to a variety of radio stations that broadcast in the Sydney area and beyond. If you have a target audience that uses radio, we can choose specific radio channels and ad spots at times of the day that your chosen audience is most likely to tune in.
We also have a bunch of expertise in out-of-home advertising (OOH), such as billboard and transit ads. Having your advertisements seen around Sydney, one of the most populated cities in Australia, is a surefire way to maximise your brand visibility and hit your marketing objectives.
TFM Digital’s experienced programmatic traders blend expertise with innovative approaches to deliver measurable results. Stay ahead of the competition with TFM Digital.
TFM are a fantastic partner to work with. Their creative, yet results-driven mindset ensures we always deliver amazing results for clients. The team are very friendly and approachable, I thoroughly enjoy working with Taylor and his team!
– Georgia McCarthy
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