Every day, large budgets are allocated to paid social and search campaigns on platforms such as Meta and Google. These campaigns aren’t cheap to run, and it’s in the platforms’ best interest not to tell businesses how efficient their budgets are. When there’s so much pressure to spend on the right keywords and audiences, it’s easy to forget to stop and ask whether what you’re buying is actually worth it.
If that’s the case, TFM.Decode is the exact service you need. Thanks to years in the digital marketing industry, high-quality analytical tools, and sharply honed data-interpretation skills, we can provide unbiased, analytical insights through our consultant-grade third-party audits of your paid, owned, and earned media. Our service is scalable, meaning we can analyse a single marketing touchpoint, such as paid socials or search, or your entire marketing ecosystem.
If you want to supercharge your marketing campaigns with better practices, lower budgets, and more specific targets, read on to learn more
A common trap internal teams can fall into is focusing so hard on getting a digital marketing campaign over the line, they lose sight of how it interacts with the rest of their strategy. Meanwhile, thanks to our experience as a digital marketing agency, we have a well-rounded view of the media landscape. We understand how to create effective, optimised campaigns across different sectors and accounts. TFM.Decode is just the vehicle through which we can share that knowledge for your own campaigns.
TFM.Decode helps you understand the ins and outs of your budget, ad spend, audience targets, and the ways they can be fine-tuned. If you’ve been wanting to improve your in-house ad strategy, or want to make sure the services you’re getting from an external agency are bringing the most value to your brand, our outside consultants can examine your campaigns and make data-based recommendations.
Most importantly, the TFM.Decode service is a time-saving measure for you and your team. Letting a third-party do this work ensures that your business can run as normal while analysis is being conducted, as well as delivering results that are completely transparent and unbiased.
Contact TFM Digital today and get a quote for our services. Our talented professionals will help you turn your leads into customers, increasing your revenue.
The main way we deliver information on your platform performance is through a traffic light system. Green for “Continue as Normal,” yellow for “Room for Improvement,” and red for “Major Change Required.” This system allows for a broad, easy-to-understand overview of the main pain points in the report, serving as a guide on where closer attention should be focused
Here, we specifically review all of the platform settings in the specific marketing platform we’re analysing. We compare it against best practices for those platforms, such as recommended settings and specs with regard to how it’s used.
In the analysis proper, we follow a three-point structure for each of our analyses. First, we provide a key insight we discovered in the agreed-upon observation period. Then, we explain the value of this insight, why it’s important to your brand. Lastly, we follow up with an assessment that asserts “all is well” or a more specific recommendation on how to improve that facet of your marketing strategy.
Finally, at the end of the audit, we provide an all-encompassing roadmap explaining the best way to move ahead with each media channel you chose to be reviewed. This will be your guide to success as it proposes fixes, optimisations, and budget reallocations that will enhance your campaign performance and cost effectiveness
TFM.Decode is useful for select clientele who want to fully reevaluate their marketing channels, but don’t have the time or resources to do so in-house. This is especially useful for companies that already have busy marketing managers who don’t have time to conduct internal reviews, companies locked into a contract with another marketing agency, or businesses who want to conduct thorough audits of their own marketing performances for the sake of EOFY reviews. If your marketing campaigns are already being created under tight budgets, these audits are still invaluable for learning how to make the investment go further. The best part is that these audits are done by a neutral outside party, making sure that the information you’re receiving is factual and unbiased.
It’s difficult to give an exact measure of TFM.Decode’s cost as it’s highly dependent on the types of media channels being analysed, the size of the company, and the length of time your brand has been using the platform. The longer the campaign, the more resources we need to analyse all of it.
The biggest thing you should focus on isn’t the service’s cost, but rather how much you’ll save using it. These audits are specialised in making recommendations to lower budgets, be more efficient with your ad spend, and more targeted with your audience types. By working with TFM.Decode, we will give you an exact numerical value of how much money you could be saving by implementing our changes. If you wish for a specific quote on how much we would charge, feel free to contact us so we can let you know how we can help you and your brand.
We offer audits on a wide range of digital marketing platforms. Here are the types of insights you can expect from us.
Paid Social Audit
If you’re running a paid social media campaign on Meta (Facebook & Instagram), LinkedIn, or TikTok. We can measure your campaign performance through the following paradigms:
-Campaign set-up & optimisation
-Performance vs benchmarks
-Audience targeting
-Tagging and tracking
-1PD utilisation
-Creative optimisation
Paid Search Audit
By conducting a platform deep dive, we can recommend improvements to your current paid search (Google & Bing) activity through:
– Campaign set-up & optimisation
– Performance vs benchmarks
– Audience targeting
– Tagging and tracking
– 1PD utilisation
– Adcopy optimisation
Programmatic Audit
By using a detailed scorecard to compare your platforms against, we can create detailed audit reports for your programmatic channels, i.e. Display, YouTube, BVOD/CTV, and DOOH:
– Campaign set-up & optimisation
– Performance vs benchmarks
– Audience Targeting
– Tagging and tracking
– 1PD utilisation
– Creative Optimisation
Audio Channel Audit
Via thorough campaign analysis, we can make detailed recommendations on how to improve audio channel campaigns hosted on Radio, Spotify, or Podcasts.
Including, but not limited to:
– Campaign set-up & strategy
– Rates / Negotiation
– Audience Targeting
– Creative Optimisation
TFM Digital’s experienced marketing teamblend expertise with innovative approaches to deliver measurable marketingresults. Stay ahead of the competition with TFM Digital.
TFM are a fantastic partner to work with. Their creative, yet results-driven mindset ensures we always deliver amazing results for clients. The team are very friendly and approachable, I thoroughly enjoy working with Taylor and his team!
– Georgia McCarthy
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