Anytime Fitness is a popular fitness chain with several locations across the country. While they are one of the most well-known gyms, there was stiff competition from other fitness studios in the area, and they needed a way to stand out and attract new members.
To stay competitive, Anytime Fitness needed to find new and innovative ways to generate leads and convert them into members. The challenge was to identify the right marketing strategies that would resonate with potential customers and set the brand apart from the competition.
The following marketing approach was adopted in Digital Advertising on meta advertising:
With an effective digital marketing strategy and a $1,300 budget across every suburb in Greater Brisbane, we generated 80,000 unique impressions that we optimised daily with retargeting. This strategy resulted in 56 quality leads at $23 per lead.
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