Eureka Furniture often sees an uplift in Furniture sales from TV advertising but was reluctant to sign off on a longer-term commitment of investment and would only look at booking TV on a month-by-month basis. This in return led to last-minute TV buying, which isn’t the most cost-efficient way to buy this channel.
We wanted to ensure that our client Eureka Furniture was achieving the most cost-efficient media purchasing, which would mean committing to TV for a more extended time period.
We wanted to secure an investment commitment and ensure we were able to maximise their investment in linear tv. We worked with our media team at the regional networks to build a deal that would allow Eureka to appear in key sale periods and receive the best trading efficiencies.
Eureka was very happy to sign off on a 12-month contract with a regional network and spend commitment for their varying sales periods across the year.
In return, Eureka received the following from the buy:
TFM was able to ease Eureka’s concerns across the 12 months, plan out our TV buys in advance, have access to high-rating programs and receive a lot of over-and-above-added value support beyond their investment with the network to set them up for successful sales periods.
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