TFM.Digital are the franchising marketing experts that Sydney businesses have been waiting for. With over 90 brick-and-mortar stores opened across the country, we are experts in every facet of franchise marketing, helping businesses at all stages of their franchise marketing journey.
Whether you’re trying to start a campaign to capture leads, struggling to classify viable franchisee candidates within your CRM, or wishing you could create personalised ad campaigns for each of your franchise locations—TFM.Digital are your dream team. Our vast collection of advertising platforms, wealth of data tracking services, and cutting-edge strategies make us the best marketing agency for achieving your brand’s goals.
Read on to learn about the ways we help Sydney franchise businesses across the spectrum.
One of the clear benchmarks for starting a franchise business is finding the right people who can manage a location who has the work ethic, attitude, and accountability you’d want to represent your brand.
The key difference between TFM.Digital and other franchise marketing agencies is the specificity in which we can target and profile the kinds of leads you’re searching for. All of our campaigns are built to brief, meaning we don’t spend a cent on advertising until we have a clear understanding of the kind of people you want opening and managing franchise locations under your brand’s name.
Once we understand this, we use our vast network of media and marketing platforms in order to create campaigns that will generate high-quality leads that are suitable for your business. Our franchise marketing services will empower Sydney businesses, no matter their size.
Get in touch with us today and our experienced team will help you expand your product offering beyond just Meta and Google.
We also provide a bounty of services for clients who already have multiple franchise locations. What we often find is that marketing campaigns can’t be implemented in the exact same way for different franchise locations. Different suburbs across Sydney are made up of different audience demographics, geographical factors, and consumer behaviours.
By initiating local activation campaigns, we create campaigns that are tailored to the local audience within the radius of your franchise location. We do this by examining the audiences local to each franchise location, studying their media habits, and launching campaigns where they’re most likely to see them. Doing all of this results in effective, data-driven media campaigns that will lead to more customers and clients for your franchise locations.
We don’t create one campaign and call it a day. Our whole marketing model is based around creating a campaign, scrutinising every single success and limitation, and using that data to create a newer and better campaign. The more you work with us, the better results you’ll get as we continue to not just repeat, but refine. Our process is to hone your campaigns into something focused and effective with each iteration and adjustment.
Your success is our success, which is why use every tool in our kit to make sure your franchise business flourishes. We are transparent and communicative, supporting you at each stage of your franchise marketing journey.
You may mistake us for a small franchise marketing agency, but doubting us would be your first mistake. We’ve helped dozens of franchise businesses with our services, always going the extra mile to help our clients thrive.
Here are some of the services your franchise can enjoy.
At TFM.Digital, we have extensive access to nearly every kind of marketing platform imaginable. We can host ads on YouTube and BVOD, display ads on mobile and desktop browsers through programmatic services, and build ad campaigns across Meta and Google. We also have access to legacy media such as TV, radio, and OOH advertising such as print and electronic billboards. To sum up, our extensive range of marketing platforms means we can reach potential leads and customers no matter what their media habits are.
Every single client that signs on with TFM.Digital gets access to a live dashboard that dispenses real-time updates on the performance of their marketing campaign. Using a program called Whatagraph, we measure a variety of stats reflecting the performance of the services you signed on to with us. The dashboard gives you up-to-date numbers on total leads acquired, click-through rates, your top performing ads, and stats on the kind of devices and browsers people are engaging with your campaign. This data gives you tangible results on how your campaign is performing, and gives us the necessary stats and data to continue to improve the marketing campaigns we build for you.
One of our specialised services we offer our clients is our lead nurturing service. There’s a common catch-22 many Sydney franchise businesses face. They’ll have acquired a great number of leads, but don’t know where to begin with interviewing each one individually, or even knowing if they’re viable for the role. Our TFM.Nurture service is just the remedy. We reach out to leads, vet them for their suitability as a franchisee, and then set appointments for you to meet with these high-quality leads to determine if they can become potential franchisees. You can learn more about TFM.Nurture here.
TFM Digital’s experienced programmatic traders blend expertise with innovative approaches to deliver measurable results. Stay ahead of the competition with TFM Digital.
TFM are a fantastic partner to work with. Their creative, yet results-driven mindset ensures we always deliver amazing results for clients. The team are very friendly and approachable, I thoroughly enjoy working with Taylor and his team!
– Georgia McCarthy
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About Us
TFM Digital is located on land belonging to the Awabakal people and we recognise their connection to country. Sovereignty was never ceded. Always was, always will be Aboriginal land.
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