Running a retail business isn’t easy. Once you sign the lease on a location, you have to source inventory, manage employees, create unique branding, and, of course, compete in the tumultuous, ever-changing field of marketing a business. But with so much already on your plate, how can you manage the last, vital step of getting customers’ feet in the door or clicks on your ecommerce website?
You’re in luck. We at TFM.Digital are digital marketers who bring simplicity to retail marketing for brands across Sydney. Thanks to our varied selection of media offerings, our high level of experience in the retail marketing space, and our data-driven approach to creating effective, hard-hitting digital campaigns—Sydney retail businesses can broadcast their online and physical stores far and wide thanks to the help of our retail marketing agency.
Read on to learn about how we can support your brick-and-mortar retail shops as well as ecommerce sites.
The biggest hurdle every business must overcome is making sure people know your business exists. Our campaigns are built to brief, which means that before a single dollar is spent on advertising, we use our analysis tools to examine the kinds of audience demographics that live near your physical store, study their media habits, and launch campaigns on the media platforms those audiences frequently interact with. We guarantee we will reach your audience. Our agency has a variety of media platforms to advertise on such as YouTube ads, organic or paid Meta campaigns, and physical billboards targeted to your store’s specific location.
Our agency can also run campaigns for different franchise locations. Rather than running the same ads or platforms across all your store areas, we make sure to specifically target the preferred media of your local audiences in order to maximise reach.
Get in touch with us today and our experienced team will help you expand your product offering beyond just Meta and Google.
We are digital savants when it comes to all parts of ecommerce marketing. We know how to advertise the wonderful products on your ecommerce site, optimise its functionality so it ranks highly on search engine results, and even give suggestions on improving the customer journey on the site.
Firstly, much like how we advertise physical brick-and-mortar stores, we can use those same strategies to advertise your ecommerce site, with an emphasis on digital programmatic ads that will reach highly engaged audiences on a national scale. Next, we are also highly trained in website management and SEO. This means we can go into the back end to fix technical issues on your site, plus optimise the tags on your different product pages so they’re ranking highly on search engine results.
Finally, we also offer services in improving customer journeys on ecommerce websites. By carefully studying consumer behaviour and how they interact with your website, we can make recommendations on how to improve customer experience by improving your website design in such a way that encourages purchases.
Because of our extensive data offerings, we have a highly detailed understanding of how audiences interact with brands. If you have an ecommerce website, we can divide your inventory into different product categories that we can then advertise to unique audience groups. This means that we don’t just create one audience group for your business, but create multiple audience groups for your different products. More audience groups being advertised to means more traffic on your website.
Being an up-and-coming marketing company doesn’t make us naive by any definition of the word. On the contrary, it only makes us stronger innovators, always keen to try new things, and keeps up-to-date on the current trends and tools in marketing for businesses to succeed.
If you’re still not convinced, these are some of the things that set us apart as the best retail marketing agencies in Sydney.
The main thing that sets us apart from other Sydney agencies is the sheer access of media platforms we offer our clients. We have access to legacy media outlets such as TV, radio, and OOH such as digital and physical billboards that can make a huge impact in your business’s local community. This doesn’t account for our numerous digital offerings, which include programmatic advertising through YouTube, BVOD, and display ads across mobile and desktop browsers. It also means campaign building across Meta and Google. This omnichannel approach means that your brand remains at the forefront of your customer’s minds.
Every client that signs a contract with us and uses our digital marketing services gets access to our live dashboards. These dashboards collage real-time data on the performance of your advertising campaigns across different platforms all in one tidy place. You can use it to track stats on click-through rates to your website and your top-performing ads. If you have an ecommerce site, it will track how many people have purchased from your site, and which platforms and devices they were funneled in from. This data is useful to you as it helps you understand the impact your campaigns are having. Plus, it offers you an insight into the kinds of data we collect to continue to make our campaigns bigger and better.
If you own a physical retail shopfront and find yourself ready to expand, we can help scale your business and turn it into a franchise. Our TFM.Nurture program focuses on creating campaigns to target and attract potential leads who can be ambassadors for your brand and manage other stores. Learn more about our lead nurturing services through our TFM.Nurture page.
TFM Digital’s experienced programmatic traders blend expertise with innovative approaches to deliver measurable results. Stay ahead of the competition with TFM Digital.
TFM are a fantastic partner to work with. Their creative, yet results-driven mindset ensures we always deliver amazing results for clients. The team are very friendly and approachable, I thoroughly enjoy working with Taylor and his team!
– Georgia McCarthy
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About Us
TFM Digital is located on land belonging to the Awabakal people and we recognise their connection to country. Sovereignty was never ceded. Always was, always will be Aboriginal land.
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