Attention in 2024: Trends You Need to Care About if You’re Selling Anything
It’s time to embrace specificity as the new broad, targeting niche audiences with tailored content, bid farewell to linear TV’s fading dominance, redirecting focus to the digital frontier, elevate campaigns with the omnipotent force of User-Generated Content (UGC), arguably the driving force of authenticity & witness the consolidation of Artificial Intelligence (AI) not as a novelty but a necessity, offering unparalleled insights and enhanced customer experiences.
Unveiling the Social Media Scorecard: Key Metrics for Instagram, Facebook, and TikTok
If you’re a brand that is dipping your toes into the social media waters, learning how to decipher the metrics on platforms like Instagram, Facebook, and TikTok can be a game-changer. In this blog, we’re going to unravel the mystery of key metrics, what they mean, and how they shape your organic social media success.
Organic VS. Paid Marketing: What Benefits Your Brand More?
Organic and paid marketing stand as the pivotal forces determining the extent to which your brand captures attention. Understanding the nuances between these two approaches is not just beneficial but crucial when formulating a marketing strategy tailored to YOUR business.
Economic Downturn & The Temptation to Cut Marketing Budgets
Read on as we dive into the reasons behind the allure of cutting marketing spend, the inherent risks it poses, and the potential consequences that can reverberate throughout a company for years after the fact.
Amplify Your Franchise Marketing: A Digital Guide
In today’s fast-paced digital world, franchise marketing has evolved into a dynamic arena where staying ahead of the curve is crucial for success. If you’re looking to take your franchise marketing game to the next level, especially in the digital realm and paid media, you’ve come to the right place. We’re here to provide you […]
Revolutionising Franchise & Multi-Location Marketing with AI-Driven Advertising
In the fast-evolving world of digital advertising, businesses are faced with unprecedented challenges and opportunities. To stay ahead, companies, especially in the franchise and multi-location and multi-location business sectors, must harness the power of machine learning and artificial intelligence (AI) to adapt to changing platforms and shifting consumer behaviours. The Meta Advantage in Franchise & […]
Is Threads A Failure?
Do you remember Threads? It’s hard to believe, but the social media platform was actually launched just over two months ago on July 5th. However, for many of us in the TFM.Digital office, the platform feels like a distant memory. This raises the question: is Threads a failure? Is Threads a Failure? Before we can […]
Unleashing the Power of Authenticity: Your Key to Long-Term Brand Success!
Right, let’s talk AUTHENTICITY! In a world saturated with constant content noise, fleeting trends, and rapidly changing algorithms, there’s a timeless ingredient that will always set your brand apart and propel it toward long-term success – AUTHENTICITY. Why Authenticity, You Ask? 1. Trust is the True Currency: Building a brand is building trust. And trust […]