Sustainable Branding: The Ethical Evolution of Marketing in 2024
Since the emergence of segmentation, artificial intelligence, data privacy and many other techniques, we have seen the powerful effect of personalised interactions between brands and consumers – 71% of consumers say they now expect personalised marketing.
The Power of Personalisation
Since the emergence of segmentation, artificial intelligence, data privacy and many other techniques, we have seen the powerful effect of personalised interactions between brands and consumers – 71% of consumers say they now expect personalised marketing.
Attention in 2024: Trends You Need to Care About if You’re Selling Anything
It’s time to embrace specificity as the new broad, targeting niche audiences with tailored content, bid farewell to linear TV’s fading dominance, redirecting focus to the digital frontier, elevate campaigns with the omnipotent force of User-Generated Content (UGC), arguably the driving force of authenticity & witness the consolidation of Artificial Intelligence (AI) not as a novelty but a necessity, offering unparalleled insights and enhanced customer experiences.
Unveiling the Social Media Scorecard: Key Metrics for Instagram, Facebook, and TikTok
If you’re a brand that is dipping your toes into the social media waters, learning how to decipher the metrics on platforms like Instagram, Facebook, and TikTok can be a game-changer. In this blog, we’re going to unravel the mystery of key metrics, what they mean, and how they shape your organic social media success.
Organic VS. Paid Marketing: What Benefits Your Brand More?
Organic and paid marketing stand as the pivotal forces determining the extent to which your brand captures attention. Understanding the nuances between these two approaches is not just beneficial but crucial when formulating a marketing strategy tailored to YOUR business.
🔥 How To Slay at Marketing in a GEN-Z-DOMINATED World! 🌍📱
If you spend your working life in the marketing world, or simply have an affinity to the way humanity reads, watches & listens to content… Best buckle up as we dive into the dynamic & future marketing landscape where traditional meets modern – in a world that’s swiftly being claimed by the fierce Gen-Z! 🚀💡 […]
The Beginners Guide to Viral TikToks
If you’re a business looking to get started on TikTok but don’t know where to start, here are some tips from our team of TikTok specialists.