With over one billion active users worldwide, TikTok is currently one of the hottest social media platforms right now. Its algorithm favours engaging, short-form videos that have the potential to quickly go viral and reach a massive audience. If your brand wants to tap into this trend, you need to create TikTok content that is not only visually appealing but also engaging and shareable.
If you’re a business looking to get started on TikTok but don’t know where to start, here are some tips from our team of TikTok specialists:
01 Get to know your audience
Before you start creating TikTok’s for your brand, it’s essential to know your target audience and explore the app yourself. TikTok has a wide demographic range, but its core audience is users between the ages of 16-34 at 80%. You need to understand their interests, what they are watching, and what content they are engaging with. When creating your TikTok strategy, you can use the “For You” page to see what kind of content is popular with your audience and tailor your content accordingly.
We suggest looking up keywords from your industry on the search bar to see what other creators are making so that you can start to get a grasp on trends and content that performs well. For example, if you were a teacher, you can search for “teachers” or “educators”, and after you watch other creators’ videos, you will see that #teachertok, #tiktokteachers and #teachersoftiktok are popular hashtags for your industry. From looking at these hashtags, you can then see “day in the life”, “outfits for the week” or “my lesson plans” which are popular video trends that are popular within the education audience on TikTok now.
02 Be Authentic
TikTok is all about authenticity, so don’t try to be something you’re not. Your TikTok content should reflect your brand’s values and personality, but it should also be relatable to your audience. Try to find the right balance between being fun and being informative. You don’t want your content to come across as forced or overly promotional.
In fact – TikTok is a platform where you can throw your corporate values out the door. Currently, the brands that are excelling on TikTok are the ones that have fun with the app and really emerge themselves in Gen Z humour. Some great examples of this are Ryan Air, Diolingo, Telstra and Chipotle. The best things about these brands? They don’t take themselves seriously on the app and break the rules of what a brand should look like on social media. This isn’t to say you HAVE to be witty and bold, but just show your authentic personality as a brand and understand that everything you know about corporate etiquette goes out the window on this app.
03 Use Trending Hashtags and Challenges
TikTok is all about hashtags, sounds and challenges. Keep an eye on trending hashtags and challenges and see if you can create content that aligns with them. This will help your content reach a wider audience and increase the chances of it going viral.
04 Collaborate With TikTok Influencers
Collaborating with TikTok influencers is a great way to increase your brand’s reach and gain new followers. Look for influencers that align with your brand’s values and target audience. You can collaborate with them to create branded content, product reviews, or sponsored posts. Make sure to disclose any sponsored content properly, as it’s a legal requirement to disclose when you have paid a creator for work!
05 Keep it short & sweet
TikTok is all about short-form video content. Keep your videos short, preferably under 15 seconds, and pack them with engaging visuals and music. TikTok’s editing features make it easy to create attention-grabbing transitions and effects. Make sure to use music that is catchy and aligns with your brand’s values.
06 engage with your audience
TikTok is a social media platform, so engage with your audience as much as possible. Respond to comments and messages, run polls and contests, and use calls-to-action to encourage users to engage with your content. The more you engage with your audience, the more likely they are to share your content with their friends.
TikTok can be a game-changer for your brand’s marketing efforts. To create viral and shareable content, focus on understanding your audience, staying authentic, and making visually appealing and engaging videos. Don’t be afraid to experiment with different content types and see what resonates with your followers. With the right approach and a little bit of creativity, you can turn TikTok into a powerful tool for growing your brand’s reach and influence. If you need help getting started or taking your TikTok game to the next level, our marketing agency specialises in TikTok and is here to support you every step of the way!
