Australia's Leading Marketing Agency

Google Ads Management

Using a data-driven strategy and constant optimisation that converts your target audience into customers, ensuring the best results possible.

Generate Quality Leads with Google Ads

Google Ads helps you find and target your key audiences regularly. Taking them on a journey with your business from the first interaction to finally converting them into a lead. Using personalised conversion goals, such as “book an appointment” and “request a quote”, ensures you’re attracting leads in a way that aligns with your business goals. 

Google Ads lets you utilise engaging creatives, copy, and call to actions, so you can draw in the right potential leads that align with your business’s needs. So you can scale your business, while we give you the tools to make it happen.

What’s the Difference between SEM and PPC?

Search Engine Marketing (SEM) is the strategy we implement across your entire campaign, outlining goals, methods, and measurable metrics to achieve them. Combining keyword research, ad structure, landing strategies, and PPC campaigns. Pay-Per-Click (PPC) is a buying model used within SEM, where you only pay for an ad when someone clicks on it, potentially converting to a lead by visiting your website, filling out a form, or booking an appointment. 

PPC sets bids, creates ads, and manages spend as the tactical execution tool. SEM and PPC work hand in hand to drive traffic to your business through your ads. Using clear return on investment (ROI) tracking helps keep you up to date.

Ready to grow your Pipeline?

You can’t grow your pipeline without qualified leads. Your next customer is already online and searching; partner with TFM to ensure you’re top of mind when they convert from shopping to buying. TFM is the expert at generating curated, qualified leads rather than just traffic to your website. Ensuring your campaign is optimised throughout the journey, so you get the best business growth outcomes. 

Take your business growth to the next level. Together, we can ensure your ad spend is working smarter, not harder.

Testimonials

Our Client’s Success

+90x

return on ad spend

+75%

lead qualification rate

A focused, high-intent Google Ads strategy targeting driveway services generated 32 qualified leads from a $1,750 budget, driving over $160,000 in signed project revenue within weeks.

Paid Search – LMC Concreting

WHY CHOOSE TFM FOR PAID ADVERTISING?

TFM is an expert Google Ads agency, here to build a campaign tailored to your business and your customers’ needs. To have the most impact on people possible, you need a deep understanding of prevalent goals, messages, and problems.

Quality Leads

With a focus on attracting audiences that are ready to convert, using smart audience segmentation and keyword retargeting. We’re dedicated to optimising your campaigns and producing consistent, tangible results generated from your ad spend. Alongside using integrated remarketing to re-engage users who show interest but haven’t converted yet.

Omni-channel Expertise

No matter what channel your audience is on, we have you covered. Experts in Meta, Google Ads, Programmatic display, BVOD, and more. With the added ability to ensure cross-channel consistency. Unified campaign tracking enables TFM to ensure google is being leveraged to target the most optimal audiences.

Data-Driven Campaigns

At TFM, we listen to the data and adjust when we see opportunities for your campaign. We believe data’s a tool that informs your success. Whether you’re attracting leads or generating awareness, we closely monitor the metrics to ensure you’re achieving your targets and identifying specific fail points within your campaign so that we can remedy them quickly. Achieved through analysis and comparison of particular data sets to see if they line up accordingly.

Ongoing Strategy Recommendations and Reports

At TFM, we provide monthly reports to help you easily understand the data and performance of your campaigns with ease. We believe it’s integral for our clients to have a clear understanding of campaigns so you can believe in the process. This is your campaign; we want you to understand it.

FAQS.

Google Ads allow you to place paid ads across Google, partner websites, and YouTube. Reaching audiences that are in your desired customer demographic based on bids for specific groups, related product/service searches, and keywords. Plus, you only pay when someone takes action or clicks on your ad.

Google Ads are a key tool for marketing any business, providing you with instant visibility to your customers when they’re searching. The ads target individuals who are in the ready-to-buy audience category, meaning a higher conversion possibility. You can design your ads to achieve a range of objectives, whether you need to drive website traffic or generate leads. With precise targeting and measurement, you can reach people consumers by location, age, and behaviour. Whilst tracking every click, conversion, impression, and measuring ROI accurately.

At TFM, we have Google Ad experts across Brisbane and Sydney that aren’t just focused on managing your ads; they’re committed to engineering a strategy that produces performance. With campaigns built on data, consistent optimisation, and ensuring your budget is utilised in the areas that are most effective at driving results. We integrate Google Ads alongside other channels, utilising a full funnel approach from ad to lead to landing page. We not only keep you in the loop the entire journey using transparent reporting, we also focus on educating you on areas you’re not familiar with so we can make decisions and grow your marketing presence together. At TFM, we work strategically, so you experience real-time business growth while your money works smarter, not harder.