Australia's Leading Marketing Agency
At TFM Digital, we understand that generating leads without nurturing them is just lost potential.
Marketing is effective if it can get the attention of others. Lead nurturing takes that attention and converts it into a lasting relationship. Many organisations use their ad spend on advertising, social campaigns, or SEO to generate leads, but fail to have a system in place to follow these leads consistently.
Without steady communication, your leads become outdated, and the marketing investment will stop paying off. This is where TFM Digital comes in as your lead nurturing go-to. We will create seamless extensions for you in the marketing process that will bridge the lead generation process with lead conversion. Our systems and strategies will help you engage the prospects you want to convert long after the first click, allowing you to build trust, illustrate value, and drive conversion. We are going to help you convert the marketing opportunity into growth for your business. Converting one-time interest into repeated engagement.
As a Queensland-based marketing team, we understand the advertising landscape at a local level. Generating a lead is the beginning of growth; it is not the finish line. Leads need time, information, and trust before they are ready to pull the trigger. That is what lead nurturing does. With consistent, targeted communication, lead nurturing builds closeness and trust in your brand. Assuring that when leads are ready to act, you will be front of mind.
This process is key in B2B lead nurturing, where sales cycles are longer, multiple decision-makers are involved, and your messaging has to remain relevant at each touchpoint. Each email, retargeting ad, or social reminder is intended to educate and connect, not push an immediate sale. The marketing process TFM Digital develops for you does not stop when they fill out a form; it transitions and continues through the customer journey.
To provide our clients with a more effective way to manage and automate the nurture process, we built TFM Nurture.
TFM Nurture integrates with your existing campaigns and captures every lead produced by placing them in a sequence that is automated around timing, engagement, and behaviour. Each contact receives tailored and relevant communication at the appropriate time based on their engagement or behaviour and interest. This system tracks prospect engagement with your brand and scores these on their readiness to buy and then supplies your sales team with the information they need to focus on the most likely prospects. For small businesses, service providers, and B2B organisations, TFM Nurture bridges the gap between marketing and sales.
Testimonials
response to every new enquiry
automated follow-up journey
By incorporating TFM Nurture into its franchise sales process, X-Golf radically changed how it qualified and converted leads. Automation in the vetting process, scheduling appointments, and even custom multi-touch follow-up to every enquiry added a live response to every enquiry and kept them engaged for up to eight weeks.
TFM Nurture – X-Golf
When you work with TFM Digital, you are working with a marketing agency that understands the complete journey for a potential customer. The goal is to ensure your marketing doesn’t just produce leads, it continues the momentum for as long as necessary to develop real business ROI growth.
We know how to leverage email, social media, CRM systems, etc., as a cohesive unified nurturing experience. Every communication, from re-engagement sequences, remarketing ads, or developing social media posts, is intended to lead your leads to the next step.
With TFM Nurture, you will have a viable and adaptable growing system that changes with your business. We document and track engagements, optimise workflows, and forward strategies based on performance engagements. Ensuring your lead nurturing campaigns do not just run; they improve over time.
You will receive a monthly report with visibility of your leads and their progress. Engagement level, open rates, conversions, and so forth. In addition to data every month, we will provide actionable recommendations for you to adapt over time. In addition, we will touch base promptly, every month, to ensure your nurturing system stays aligned with your marketing goals.
Our initial step includes mapping your existing marketing & lead flow by exposing points of communication breakdown, where it should be nurtured. Next, we build nurturing campaigns that align with your customer journey while maintaining consistency with your brand message at every touchpoint.
Lead nurturing is the process of developing relationships with potential customers through ongoing, personalised communications. Lead nurturing fills the gap between lead generation and lead sales by providing trust, so your leads feel informed, valued, and ready to convert.
We integrate TFM Nurture into your existing marketing campaigns, so every lead receives timely and relevant follow-up. We control the engagement process of the leads through automations, content strategy, and analytics so that your leads increase engagement signatures and your sales team can concentrate on closing.
Lead nurturing improves conversion rates, increases ROI on your marketing investment, and strengthens your relationships with customers. No lead will be left behind; the impact on your campaigns will be continued measurable growth for your business.
We don’t just generate leads, we convert them. With a relentless focus on quality and efficiency, our expert team delivers data-driven results that fuel your business growth.
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Brisbane Office
344 Queen Street,
Brisbane 4000
Sydney Office
suite 5/13-29 Nichols St
Surry Hills NSW
Melbourne Office
11 Wilson Street,
South Yarra, VIC 3141
TFM Digital is located on land belonging to the Awabakal people and we recognise their connection to country. Sovereignty was never ceded. Always was, always will be Aboriginal land.
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