Media buying allows you to purchase a specific time and space slot for your advertisement across any capable digital platform. The maximisation of your ad is the goal, and we can help you reach that by liaising with media outlets so that the best offers and most efficient rates become available to you.
To start, we need to understand who to reach, what digital channel to use, and the best time to reach them. We do this by analysing your consumers and defining who they are, such as their location, and digital habits to pinpoint the most effective channels and timings for your ads. This process demands constant attention to ensure the ads are achieving the desired results.
Our media buying agency specialises in advertising across all things digital, ranging from TV and radio channels to programmatic advertising, paid social media and paid search solutions. When you partner with TFM.Digital, you gain access to our wealth of expertise and industry connections, ensuring that every advertising dollar delivers maximum value.
Media buying allows you to purchase a specific time and space slot for your advertisement across any capable digital platform. The maximisation of your ad is the goal, and we can help you reach that by liaising with media outlets so that the best offers and most efficient rates become available to you.
PAID SEARCH – Our digital advertising experts can help optimise your Pay-Per-Click (PPC) campaigns, ensuring that your ads effectively reach your desired audience and provide a positive return on investment. This includes platforms such as Google & Bing Ads.
PAID SOCIAL – Executing paid social advertising campaigns is easy with our team’s understanding of digital marketing. We can place your ads across popular social media platforms such as Meta (Facebook and Instagram), TikTok, and LinkedIn to effectively engage your audience with your message and produce meaningful results.
TFM.Digital can help you plan, coordinate and execute your TV advertising campaign so that your target audience is reached because catching your target audience at the right time is crucial. By liaising with our trusted media partners, we ensure that you get the best deal at the most cost-effective price.
TFM.Digital can plan and purchase radio advertising placements so your advertisement can be heard by your target audience at a time that resonates with them most – this could be whilst driving, at work, or shopping in-store.
TFM.Digital’s expertise in out-of-home advertising (OOH) can make sure that your message is shown to anyone who can see it! We specialise in executing OOH campaigns on billboards, transit ads and more to maximise your marketing output and hit your marketing objectives.
TFM.Digital encourages our clients to undertake an omnichannel approach as it integrates all channels so that there is heightened brand consistency across all of the platforms, enhancing consumers’ brand and user experience.
The short answer is no!
Media buyers have to consider the context of the advertisement and the target audience to understand the opportunities associated with each platform. For example, if a brand spends $200 on a TikTok Awareness Campaign and on a BVOD Awareness Campaign your output will be different. Despite similar spending, the TikTok campaign would generate more views and greater interactions, compared to the BVOD campaign which would have fewer but more quality viewers.
BVOD’s audience is often more engaged in advertising messages which attract a more attentive audience whereas, the algorithm-driven platform of TikTok is known for its large consumer base, where consumers quickly scroll and frequency is more important to leave a memorable impression.
You shouldn’t compare media buying channels, just like you shouldn’t compare apples and oranges!
Ad serving is a platform that helps channels perform, automate and optimise advertising tasks. It is a space where you can store all your ads to improve ad visibility and seamlessly place advertisements on different platforms.
Ready to grow your franchise business? Contact the TFM.Digital team today.
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TFM Digital is located on land belonging to the Awabakal people and we recognise their connection to country. Sovereignty was never ceded. Always was, always will be Aboriginal land.
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