Australia's Leading Marketing Agency
From strategy to creativity, logic to magic, we market Australia’s best brands.
Programmatic media buying is an efficient, targeted and scalable approach to advertising. The algorithmic software buys and sells online display spaces to brands to ensure their placement can generate the greatest ROI. By streamlining this process, programmatic marketing gives Marketers more time to optimise and improve the content of ads to drive campaign success. Purchasing these display spaces is done through direct deals or open exchanges, at TFM. Digital Brisbane, we have the expertise in utilising DV360 and Yahoo.
At TFM Digital we leverage programmatic behavioural audiences in your advertising strategies by tapping into users’ online behaviours and interests. By doing so, we can precisely target your ads, ensuring they reach the most relevant audience segments. This improved relevance leads to higher engagement rates and better campaign performance. With the marketing industry moving towards a cookie-less world, it’s paramount that Marketers adapt and employ new approaches to consumer targeting. Some data partners we can tap into include Eyeota, Oracle, Adsquare, OnAudience & many more. By partnering with such data platforms and continually delivering results, TFM.Digital is positioned as a leading programmatic ad agency within Australia.
The TFM.Digital team have the expertise to deliver dynamic and attention-grabbing digital out-of-home (DOOH) campaigns by buying and managing out-of-home (OOH) media across a multitude of publisher networks. By aligning with your business’s objectives, our team generates a programmatic DOOH strategy that effectively reaches your Display and Video (DV) target audience and drives results. With its specialised targeting capabilities, DOOH campaigns can immediately adapt to creative changes with just a click of a button!
These platforms range from large format to smart-lite advertisements in the form of billboards, bus stops, displays in storefronts and more – any form of advertising consumers will see whilst ‘on the go. We have access to a vast network of digital screens across various locations and publisher networks, within Australia and the USA, giving your brand access to high-traffic and highly sought-after advertising spaces.
Testimonials
increase in total purchase value in one month
increase in ROAS after reallocating budget
By transitioning from a budget that was mostly Meta-driven (95% Meta / 5% Programmatic) to a more equitable omni-channel strategy (75% Meta / 25% Programmatic), we achieved:
Purchase value more than tripled ($250k → $772k)
Purchases were more than doubled (166 → 505)
ROAS was increased by 130%
Spending less on Meta (and more on programmatic channels like display and YouTube) generated more sales, better reach, and improved efficiency.
Programmatic Marketing – Eureka
Ready to take your marketing to the next level? TFM has the tools to use programmatic marketing to ensure you reach your audiences wherever they are, so they convert.
Our team has extensive experience planning, executing, and optimising programmatic ad campaigns on Broadcast Video-On-Demand (BVOD) and Catch-up TV (CUTV). We have access to premium video inventory such as 7 Plus, 9 Now, 10 Play and much more. By partnering with premium BVOD and CUTV channels, it’s guaranteed that your ads are delivered into a high-traffic and high-reach environment. On top of this, TFM.Digital has expertise in buying media on Subscription Video-On-Demand (SVOD) services, an approach that further extends a brand’s niche audience reach. These platforms are and are not limited to Foxtel, Binge and Paramount+.
Display ads are graphical ads on a website or a mobile device strategically placed on websites with contextually relevant messaging. You’ll typically find Display Ads in banners or sidebar advertisement pop-ups. These ads grab the attention of consumers, encouraging them to click the call to action and be redirected to the corresponding landing page. Native ads, whilst their intent is similar to Display ads, capture the attention of the audience whilst providing said consumers with a non-disruptive advertising experience. This is executed by seamlessly blending the ad with the look, feel and function of the webpage – making the advertisement appear more organic!
Do you ever watch a YouTube video and have an ad (sometimes two) queued before your video is played? This is YouTube advertising! TFM.Digital has access to premium YouTube inventory, including YouTube Reserve, which offers high-quality ad placements on popular channels and videos. YouTube’s advertising platform targets specific audiences and maximises brand exposure with its high-impact placements. TFM.Digital offers skippable, bumper, and non-skippable formats.
Audio and Podcast advertising platforms are receiving more attention in the realm of programmatic media buying as they offer highly engaged audiences and targeted advertising opportunities. With TFM.Digital’s expertise, we can help you reach your target audience through audio platforms such as Spotify, iHeart Radio, LiSTNR, Soundcloud, and independent podcast channels.
We don’t have a set turn-around for lead qualification; it’s a case-by-case basis. Sometimes you’ll have a potential lead who’s eager to become a franchisee and wants to move through the qualification process ASAP, whereas other times leads can take months to move through the qualification process as they’re putting their feelers out for different businesses. Lead qualification is a marathon, not a race, and TFM.Nurture are athletes when it comes to creating bespoke strategies to convert quality leads.
Yes, we also take care of all of your leads, even the ones generated outside of TFM’s marketing. We accept leads generated anywhere, no matter the source or avenue.
It depends on your lead volume. A company that expects to generate 50 leads per month will pay less compared to a company who predicts 200 leads per month. If you contact us, we can give you a quote that will be fairly proportional to your budget and expected lead volume.
The TFM.Nurture team can smoothly slot themselves into our client’s CRM system. We’ll have access to your contacts and leads, and you’ll have full transparency and access into our progress in lead qualification.
We don’t just generate leads, we convert them. With a relentless focus on quality and efficiency, our expert team delivers data-driven results that fuel your business growth.
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