Australia's Leading Marketing Agency
Reaching audiences with the proven power of traditional media.
The original form of marketing that we’ve all experienced at one point. Billboards, phone calls, newspaper ads, and posters on public transport. Despite being new developments and forms of marketing, traditional marketing can still successfully engage audiences. Tangible forms of media that reach local audiences and can be revisited at any opportunity. Fostering customer awareness, relationships, and trust.
Traditional marketing is still a sizeable part of today’s marketing mix. Digital media provides precision measurement and outcomes, while traditional media can provide scale, credibility, and, in some cases, brand-building that few digital placements can. Television and radio will give you mass awareness and emotional connectedness, whereas out-of-home and print will, in their own ways, deliver impact and awareness of the brand in the real, physical world.
Together, they will complement digital campaigns as part of a larger media and strategic plan. Together, they extend the reach of each other, improve recall, and provide exposure that drives the multi-touch brand experience that will spur future and current purchases and enrich the brand with awareness and loyalty. In the end, the best strategies combine the best of digital accuracy with traditional reach, and this is precisely what TFM Digital does.
At TFM Digital, we combine traditional and digital marketing to help maximize brands’ visibility and conversion potential. We partner with well-known TV advertising networks, radio stations, and out-of-home publishers to develop creative campaigns that talk to the right audiences when they are in ready to engage with your messaging.
From concept and creative to media planning, buying, and reporting. We handle all your traditional advertising needs while ensuring your investment is delivered, tracked, and measurable to the objectives you have set. Whether that is launching a product, advertising a sale, or making sure your brand is top of mind. Our traditional marketing services will start to make a connection and allow you to reach, resonate, and remain top of mind with your targeted audience. We strategically focus on reach and measurable results.
Testimonials
forecasted reach across Digital OOH, Audio & Print
completion rate across digital audio placements
Through partnerships with JCDecaux, LiSTR, ARE Media, and News Corp, a national traditional media strategy across DOOH, audio and print channels was developed to build awareness. Five Good Friends achieved over 1.1 million Australians reached.
Traditional Marketing – Five Good Friends
TFM Digital is a full-service marketing agency that bridges the gap between traditional advertising and digital performance. Our campaigns are not coming from televisions and newspapers; they’re purposefully designed to help us work together to find a synergistic benefit across all channels so that audiences experience our messaging in multiple forms of advertising.
We focus on building trusted traditional media, which has been measurably proven with digital marketing, and therefore, each traditional placement is contributing to your overall business objectives.
TFM Digital's team can plan and buy premium placements over the air and on regional hyper-local stations. Using creative narratives and good audience consumption insights anchored in data, we develop and implement TV marketing campaigns that help achieve news headlines, boost credibility, and give useful & measurable subscription conversions.
Radio marketing services can distinctly provide your brand a voice within the days of your audience, either through driving a 15-second mention or through your own sponsored segment on talk radio. TFM will make sure your radio advertising is put together to be effective in order and messaging.
TFM Digital helps you create promotional billboard sign platforms and accommodates poster placement promotions in transit systems, shopping centres, and town centres. To gain attention and increase brand remembering, your out-of-home campaign has to be something that stops people in their tracks.
TFM Digital is happy to help you achieve your goal of obtaining printed newspapers, magazines, and other publications that have staple section formats, seamless reader point posts, and consistency to credibly communicate your brand messaging to the readership of print.
Traditional Marketing is any method of offline advertising to a wide audience, for example, billboards, TV, radio, press, and direct mail. It is about knowing that a person likely saw your message in a traditional advertising format rather than a digital advertising format.
TV advertising pricing can be unpredictable, as every placement is going to change based on numerous account considerations related to the network, time of the day, reach, and timing of the campaign. As placed advertisement for example, a 30-second spot during prime-time hour or viewership weeknight is going to carry a significantly higher advertising impression/price than during the non-prime hour or towards the end of the week. TFM is happy to create media plans regardless of your budgets and objectives to change clinical behavior and/or for every dollar spent.
When you reach out to a radio marketing agency, it is going to be important that they have good relationships with the networks and some kind of audience management or intention. They also need to be capable of working creatively on possible long-form scripting. The higher your audience and experience dictates the creation of good scripts for the campaign. TFM Digital can provide all aspects of strategic planning, creative, and reporting.
We don’t just generate leads, we convert them. With a relentless focus on quality and efficiency, our expert team delivers data-driven results that fuel your business growth.
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Brisbane Office
344 Queen Street,
Brisbane 4000
Sydney Office
suite 5/13-29 Nichols St
Surry Hills NSW
Melbourne Office
11 Wilson Street,
South Yarra, VIC 3141
TFM Digital is located on land belonging to the Awabakal people and we recognise their connection to country. Sovereignty was never ceded. Always was, always will be Aboriginal land.
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